ASPS: Americans Have More Positive Attitude toward Plastic Surgery during COVID-19

The number of men and women turning to plastic surgery to enhance their appearance and confidence has surged in recent years. Cosmetic plastic surgery in Manhattan includes a wide variety of surgical and nonsurgical procedures that can help you achieve your body and facial rejuvenation goals.

ASPS

With the outbreak of the COVID-19 pandemic, many non-essential areas, including elective procedures, were forced to shut down and it was expected that plastic surgery would get badly affected. The organization’s board-certified plastic surgeons had reported that they stopped performing elective surgical procedures for an average of 8.1 weeks in 2020 due to COVID-19, or 15 percent of the year, which is reflected in the decline in the total number of procedures performed last year.

Report: Trends from the American Society of Plastic Surgeons (ASPS)

Now, a new report from the American Society of Plastic Surgeons (ASPS) notes that Americans have more positive attitude toward plastic surgery during COVID-19. The organization recently released the results of its annual procedure survey coupled with national consumer research reflecting trends during the COVID-19 era. After analyzing Americans’ perceptions of plastic surgery more than a year into the COVID-19 pandemic, ASPS predicts members’ rebound year ahead.

The national survey, which covered from more than 1,000 women, was fielded by market firm Equation Research, and provided insights into how consumers feel about the category, top treatments and their likelihood to pursue a plastic surgery procedure. According to the report, even if the pandemic has largely confined people to their homes during quarantine and significantly impacted nearly every aspect of their lives for more than a year, a new normal is starting to define itself. Though pandemic isn’t over, some surgeons’ offices that were closed or offered only limited services within the last year are seeing higher demand – thanks to vaccines! (plasticsurgery.org)

ASPS reports that during the pandemic, 11% of women surveyed indicated they are more interested in cosmetic plastic surgery or non-surgical procedures now than before the pandemic, and the figure is even higher among women who have already had surgery or a procedure – 24%, respectively. The report notes that up to 35% of women who have previously had at least one cosmetic surgical procedure or minimally invasive procedure plan to spend significantly more on treatments in 2021 than in 2020.

However, the pandemic has changed people’s wants, habits, and goals as well as their perceptions towards beauty. Procedures considered trending a few months ago are no longer relevant, and have been replaced by others.

Top 5 Cosmetic Surgical Procedures in 2020

According to the latest ASPS report, the top 5 cosmetic surgical procedures in 2020 were:

  • Nose reshaping
  • Eyelid surgery
  • Facelift
  • Liposuction
  • Breast augmentation

ASPS notes that three of the top 5 procedures are focused on the face, as focus on facial appearance has increased with virtual remote working. Looking at their own face for more time than usual has made people aware of minor or major flaws in their appearance and turned to cosmetic plastic surgery for solutions.

However, this surge in demand for facial procedures occurred during the first wave of the pandemic, says ASPS. The national survey results show that women who are extremely or very likely to consider procedures within six months are seeking tummy tucks and liposuction. This is attributed to weight fluctuation during quarantine, and more time to consider procedures that were postponed due to time or cost.

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