An increasing number of women are opting to have buttock augmentation to enhance buttock shape and size. The procedure can be done by using implants, fat grafting (also known as the Brazilian butt lift) or buttock injections. Brazilian butt lift surgery in New York City has become a popular option. This safe technique that uses the patient’s own fat for the augmentation, provides more natural looking results than butt implants. According to Grand View Research, Inc, the global buttock augmentation market size is anticipated to reach USD 6.6 billion by 2028, expanding at a CAGR of 22.0% from 2021 to 2028. The report is titled “Buttock Augmentation Market Size, Share & Trends Analysis Report By Product, By End-use (Hospitals, Aesthetic Clinics), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2021 – 2028”.
Buttock augmentation or gluteal augmentation enhance the appearance and of the buttocks using implants or fat grafting, and sometimes a combination of both. Factors that propel the growth of the buttock augmentation market include:
- Rising technological advancement in aesthetics
- Rising disposable income
- Increasing aesthetic consciousness
- The high success rate of augmentation procedures
Growing social media influence, increasing aesthetic consciousness and the association between a well-shaped body with self-confidence and self-image are key factors driving market growth.
The report notes that when COVID-19 hit the world, the buttock augmentation market was hampered as patient appointments for surgical treatments were temporarily suspended. But when lockdowns were lifted, government in many countries allowed resuming elective surgical procedures, and many clinics started offering buttock lift and grafting procedures again. Grandview Research also references a BBC report which noted that inquiries and appointments for many surgical and non-surgical cosmetic treatments have seen a surge following the pandemic, and this is expected to drive market growth.
According to the International Society of Aesthetic Plastic Surgery (ISAPS), around 5, 34,345 buttock augmentation and lift procedures were carried out globally in 2019 and the procedure accounts for 4.7% of total surgical procedures globally.
The report divides the market on the basis of product, end-user, and region:
Segmentation by Product
- Buttock Implants
- Silicone Gel implants
- Fat grafting
- Buttock Injections
- Hydrogel Butt Injections
- PMMA Butt Injections
- Poly-L-lactic acid
- Silicone Butt Injections
- Others
Techniques like fat grafting and butt lift saw higher increase in demand in 2020 because they are less complicated, takes less operative time, and have a higher success rate and faster post-operative healing.
Buttock augmentation with fat grafting (autologous) or the gluteal lift, is currently marketed as the “Brazilian butt lift” or BBL. This body contouring procedure involves two techniques. The first is fat harvesting – from unwanted areas to enhance contouring using liposuction – which is then purified. The second technique is injecting this purified harvested fat into the gluteal region. BBL is a dual-benefit benefit procedure as it not only improves the appearance of the buttocks but also the contour of the donor sites.
Traditional Brazilian butt lift surgery in New York City which is performed under general anesthesia and comes with grave risks if the fat is incorrectly injected. Fortunately, plastic surgeons of bodySCULPT in NYC introduced the Brazilian butt lift under local anesthesia (BBLULA), which has proven extremely successful as a safer alternative to traditional BBL.
BBLULA is a safe and effective option for those seeking a moderate buttock enhancement with one or two areas of liposuction. It offers all the benefits of traditional BBL without the risks or complications associated with general anesthesia. Compared to the conventional BBL procedure, this procedure provides benefits such as little or no discomfort, minimal downtime and a significantly shorter recovery time.
Segmentation by End-User:
- Hospitals
- Aesthetic Clinics
- Others
Segmentation by Region:
- North America
- U.S.
- Canada
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Latin America
- Mexico
- Brazil
- Argentina
- MEA
- South Africa
- Saudi Arabia
- UAE
Based on region, the report notes that the buttock augmentation market in North America accounted for the largest revenue share in 2020 as the people in the region have greater awareness about the procedure and a vast number of aesthetic surgery experts. The buttock augmentation market in the Asia Pacific region is also expected to grow significantly in the forecast period due to technological advancements and an increase in patients opting for procedures to improve their appearance.