InMode and Paula Abdul Support Breast Cancer Awareness

InMode and Paula Abdul Support Breast CancerOctober is observed as Breast Cancer Awareness Month, which is an annual campaign organized to highlight the importance of early detection and treatment of breast cancer, one of the most common cancers found in American women. The campaign starts on October 1 and ends on October 31. This year, InMode, a prominent medical technology company and its brand ambassador, Paula Abdul, International Pop icon, have come together in support of Breast Cancer Awareness with #INMODEBCA.

Along with that, InMode and Paula Abdul also arranges a “CONTEST ALERT”, by giving one lucky follower the chance to win a concert package to see “PAULA ABDUL: FOREVER YOUR GIRL”. They organize this contest to show support for Breast Cancer Awareness and @fightingpretty, a mission to help women battling cancer feel strong & beautiful. InMode will also donate $1 to Fighting Pretty for every entry. ⁣⁣

According to the American Cancer Society, about 1 in 8 U.S. women (about 12%) will develop invasive breast cancer over the course of her lifetime. In 2019, an estimated 268,600 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 62,930 new cases of non-invasive (in situ) breast cancer. Breast Cancer Awareness month is observed with the aim to reduce these numbers.

InMode is a leading global provider of innovative, energy-based solutions that offer cutting edge medical devices for minimally-invasive and non-invasive procedures. They provide amazing results for the patient and the practice. InMode’s technological advancements began over two decades ago with state-of-the-art light, laser, and radiofrequency devices invented by leading doctors and scientists, who essentially launched and shaped the industry. Their technology continues that legacy to provide superior satisfaction for both the patient and the practice. This year, InMode along with Paula Abdul have come forward to support Breast Cancer Awareness. Paula Abdul has joined InMode as their brand ambassador to share her positive experience with the Company’s BodyTite, FaceTite and Morpheus8 technologies. Plastic surgeon Spero Theodorou, MD of bodySCULPT in NYC, who is also InMode’s Chief Medical Officer, notes that Paula is an excellent choice as InMode’s brand ambassador.

In 2014, in honor of Breast Cancer Awareness Month, Paula along with a women’s foundation launched a powerful new call to action – #CheckYourself – that features the release of a new music video created and led by her. It is a global movement that aims to raise awareness and start conversations about how women and men can take action for their own breast health through screening, detection and treatment.

According to Paula Abdul OFFICIAL FAN SITE, she said, “Singing and dancing are my passions. I am thrilled and inspired to have had the opportunity to apply these passions to create a new music video in support of the breast cancer awareness cause, and the new global #CheckYourself for Breast Cancer campaign is very personal for me.” She also shares that her sister Wendy was diagnosed with breast cancer in 2000 and as a breast cancer survivor and champion for the cause, she inspires Paula every day.

Early detection of breast cancer is important to avoid further complications. According to the National Breast Cancer Foundation, “when breast cancer is detected early and is in the localized stage, the 5-year relative survival rate is 98%. Early detection includes doing monthly breast self-exams and scheduling regular clinical breast exams and mammograms.”

March 8-14, 2015 is Patient Safety Awareness Week

Patient Safety Awareness WeekPatient Safety Awareness Week (PSAW) is a yearly education and awareness campaign to promote health care safety led by the National Patient Safety Foundation (NPSF). This year, PASW takes place from March 8-14 with the theme "United in Safety". The goal is to keep patients and those who care for them free from harm. Providers and their staff, patients, families, members of the community and corporate solutions providers are joining hands to ensure patient engagement. Enhanced communication is possible only when the patient is well-informed, which in turn, leads to safer care.

This year, NPSF has teamed up with expert organizations in the sector to build and distribute educational materials for clinicians, health systems, and patients and consumers. The idea regarding the patient safety is applicable to all areas of health care including plastic surgery. Even though plastic surgeons perform thousands of successful operations and there are technologies that reduce the risk, no surgery is without risks. As cosmetic surgery is elective, you have the distinctive opportunity to consider risks before making your decision to have a procedure.

When it comes to plastic surgery, accredited bodies have put down rules and guidelines for the safety standards to be met by the surgeons and the surgical facility. The American Association for Accreditation of Ambulatory Surgery Facilities has established regulations to standardize and improve the quality of medical and surgical care in ambulatory surgery facilities while assuring high standards for patient care and safety in an accredited facility. The American Board of Medical Specialties (ABMS) works in cooperation with 24 specialty Member Boards to maintain the standards for physician certification. Patients are advised to consult a certified surgeon and choose an accredited practice to be confident about safety and improved outcome.

Poor general health, smoking, obesity, certain medication or drugs (taken at present or in the past) and age are all factors that can increase surgical risks. As we observe PSAW, here are some safety tips for patients:

  • Find a qualified and experienced plastic surgeon to perform the procedure. Discuss your goals with the surgeon to get a realistic understanding of what can be achieved.
  • Tell your surgeon about any medical conditions and allergies you have. Also, mention any prior problems you have had with surgery or anesthesia.
  • Once you are cleared for the treatment, follow your surgeon’s instructions on taking medications, food, energy drinks and other such items. Avoid smoking.
  • You need to have an open discussion with your surgeon to fully understand what the procedure involves, including the benefits and risks. A good surgeon will help you take an informed decision.

Health care organizations and providers across the globe are observing Patient Safety Awareness Week. To know more, visit

Breast Reconstruction Awareness Day to Be Observed on Oct 15

Breast Reconstruction Awareness Day or BRA Day USA is celebrated each year in October to promote education, awareness and access regarding post-mastectomy breast reconstruction. This year it will be observed on October 15, 2014 with the theme “BRAve Face” to recognize the various faces of breast cancer and the unique voyage of each person facing a breast cancer diagnosis. Last year, the theme was “Team Approach” to breast cancer care. This was mainly meant to highlight the necessity for all breast cancer care physicians to collaborate to offer the patient the best treatment plan.

BRA Day USA is a group effort by the American Society of Plastic Surgeons, The Plastic Surgery Foundation, plastic surgeons specializing in breast surgery, medical device industry representatives, nurse navigators, and breast cancer support groups. The events coordinated would include lectures, advertising campaigns, Q&A sessions, flash mobs, gala fundraisers, and community events.

Research studies reveal that all women are not made aware of their breast reconstruction options during their breast cancer diagnosis. All women need to know the choices they have. With this yearly observation of BRA day, there is surely a better chance of more and more women getting to know about breast reconstruction procedures. Restoring the breasts that are symbolic of femininity will surely restore self-esteem and confidence in women who’ve had their breasts removed. The campaign would also make treating surgeons also aware of the need to provide valuable info regarding the choices available to their patients.

Some of the findings of the studies have really raised the significance of such campaigns. These include:

Breast Reconstruction Awareness
  • 89% of women want to see the breast reconstruction surgery results before undergoing cancer treatment.
  • Only 23% of women have awareness about the wide range of breast reconstruction options available.
  • The quality of outcomes that can be expected from the treatment is familiar to only 22% of the women.
  • Only a mere 19% of women know that the timing of breast cancer treatment and the timing of their decision to undergo the same have a great impact on their options and results.

The annual BRA Day USA campaign will surely prove a blessing for women who may be experiencing the devastating effects of breast cancer. Anybody can become an affiliate of the event by organizing an event in their area.